Brand, Marketing and Communications (BMC) - Specialist - Alliances

Brand, Marketing and Communications (BMC) - Specialist - Alliances

Location: Toronto

Other locations: Primary Location Only

Salary: Competitive

Date: Apr 16, 2026

Job description

Requisition ID: 1702774

At EY, were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

As a BMC Specialist in our Alliances group, you will support the planning and execution of integrated marketing initiatives for EYs Tier I alliances. You will help advance EYs brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.

Working closely with alliance teams, service lines, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.

This job posting relates to an existing vacancy within our organization.

Your key responsibilities

Marketing Program Execution

Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities

Translate business and stakeholder goals into effective marketing activities that connect brand to demand

Execute lower‑funnel, conversion‑focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.

Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations.

Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals.

Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs

Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery

Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence

Events and Experiences

Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences

Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting

Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.

Evaluate and support sponsorship opportunities that elevate EYs brand and align to alliance objectives

Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences

Content and Communications

Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets

Support the development of thought leadership, market-facing content and alliance storytelling

Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides

Stakeholder Collaboration

Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues

Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities

Support senior stakeholders with clear communications, progress updates and performance insight