Senior Manager - Marketing Transformation & Loyalty

Senior Manager - Marketing Transformation & Loyalty

Location: Toronto

Other locations: Anywhere in Country

Salary: Competitive

Date: Jun 8, 2026

Job description

Requisition ID: 1716326

At EY, were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Senior Manager in Marketing Transformation & Loyalty, you will drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients. You will play a pivotal role in shaping the future of Marketing and Loyalty in Canada while delivering strategic thought leadership and client solutions that unlock value and growth. The Senior Manager will be a leading expert at EY Canada with deep experience in one or more of the following areas such as marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Senior Manager will work across industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your key responsibilities

Build and maintain strong client relationships, acting as a trusted advisor on Marketing and Loyalty innovation and transformation programs

Lead marketing business development and solution design

Drive thought leadership, industry presence and growth for EY and Studio+ Marketing and Loyalty in Canada including collaboration with Global firm colleagues and projects

Lead engagements, with cross-functional teams to deliver exceptional client experiences and drive strategic initiatives from inception to delivery, ensuring quality, timeliness and stakeholder satisfaction

Oversee Marketing and Loyalty expertise and cross functional team delivery of client solutions, including relationships internally and externally with key industry alliances and partners

Working closely with our Customer Technology, Data, AI and Alliances teams, develop and implement marketing and loyalty tools, alliances and process improvement strategies, to scale growth and impact ensuring alignment with regulatory requirements and industry best practices

Mentor and develop managers and consultants, fostering a culture of innovation and continuous improvement

Monitor and report on key performance indicators (KPIs) for service excellence, using data-driven insights to optimise outcomes.

Applies AI in the flow of work with strong professional judgement – Integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality

Leads responsible and risk-aware use of AI – Demonstrates sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams

Drives structured and creative problem-solving using AI – Uses AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes

Builds repeatable ways of working with AI – Develops and shares prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues