Associate Director, Brand & Marketing for Consulting & Alliances Portfolios

Associate Director, Brand & Marketing for Consulting & Alliances Portfolios

Location: Toronto

Other locations: Primary Location Only

Salary: Competitive

Date: Aug 7, 2026

Job description

Requisition ID: 1734225

At EY, were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

As the Associate Director, Brand & Marketing for Consulting & Alliances portfolios, you will lead the Consulting and Alliances marketing team responsible for accelerating growth across EY Canadas highest-priority consulting offerings and strategic alliance relationships.

This role sits at the intersection of growth strategy, senior stakeholder advisory, go-to-market leadership and marketing transformation. You will work closely with Consulting leaders, Alliance leaders and Brand, Marketing and Communications teams to influence senior leaders, shape priorities, guide investment trade-offs and build integrated campaigns that drive demand, strengthen market positioning and support major transformation opportunities for clients.

You will lead a team responsible for demand generation, alliance activation, market engagement and campaign execution while helping mature the marketing function through scalable ways of working, stronger governance, operating discipline, repeatable processes, AI-enabled capabilities, automation and data-driven decision making.

The role is accountable for commercial impact, helping shift marketing from execution support to a commercial growth function by building team capability, embedding high-performing behaviours and strengthening marketings contribution to pipeline, client engagement and market differentiation.

This job posting relates to an existing vacancy within our organization.

Your key responsibilities

Senior advisory partner to Consulting and Alliance leaders, influencing priorities, translating business strategy into focused go-to-market plans and guiding investment trade-offs that support growth and market differentiation.

Use market trends, client issues, sector opportunities and business priorities to shape campaign focus, resource allocation, governance and scalable marketing frameworks.

Lead integrated campaigns that generate demand, strengthen market positioning, support pipeline creation and connect content, events, digital, PR, social, sponsorships and business development.

Partner with Alliance leaders to activate alliance capabilities, support co-sell motions and connect consulting growth priorities to opportunity creation and conversion.

Lead, coach and align the Consulting and Alliances marketing team members by setting the culture, reinforcing accountability, building capability and embedding high-performing team behaviours that enable stronger collaboration across Brand, Digital, PR, Industry Marketing, Business Development and Partner Enablement.

Advance broad marketing transformation and function maturity by embedding AI, automation, reusable ways of working, repeatable processes, operating discipline and performance measurement to improve effectiveness, investment decisions and commercial impact.

Skills and attributes for success

Bachelors degree in Marketing, Business, Communications or a related discipline.

10+ years of experience in B2B marketing, ideally within tech consulting, professional services or complex business environments.

Experience leading integrated marketing strategies, campaigns or transformation programs that drive growth, client engagement and measurable business outcomes.