Associate Director, Pricing Strategy

Associate Director, Pricing Strategy

Location: Toronto

Other locations: Primary Location Only

Salary: Competitive

Date: Jul 7, 2026

Job description

Requisition ID: 1723988

At EY, were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

The Commercial Excellence Lead plays a pivotal role in elevating EYs commercial performance across Canadas most strategic and high value pursuits. With AI as a catalyst in the way professional services are delivered and priced it becomes it is important to continue to evolve the systems that support the firm in understanding market signals as well as adapting our support across all service lines.

As part of the Strategic Deals Team, this role will work closely with all service lines, account teams, engagement leaders, industry & sector groups to help consolidate market signals and shape pricing strategies, guiding pursuit teams through commercial decision making, and coaching teams to articulate EY Canadas differentiated value in an increasingly AI first marketplace.

This is a highly visible leadership role requiring strong commercial acumen, strategic thinking, and the ability to influence complex internal and external stakeholders.

Your Key Responsibilities:

Shape and support the evolution of our pricing capabilities in Canada from consolidating market insights, to supporting pricing strategies and change management across our practices and teams.

Help establish EY Canadas pricing strategy for big deals/strategic pursuits, driving value-based pricing aligned with AI-enabled delivery, technology investment and evolving delivery model.

Collaborate with deal coaches and act as a pricing advisor in shaping commercial narratives

Guide account, engagement, and pursuit teams in pricing decisions, ensuring clarity between known vs. unknown AI related efficiencies and protecting margins while demonstrating value to clients.

Partner with all services lines and Clients & Industries teams to bring consistency to pricing models, commercial structures, negotiation strategies, and GTM narratives.

Partner with account, engagement, industry, sector leaders and teams to shape go-to-market strategy and articulate differentiated value propositions.

Enhance pursuit performance using data-driven insights, deal economics, and financial analysis to inform commercial decisions.

Foster commercial excellence across teams through coaching, collaboration with Global and Super Region Sales and Commercial Excellence teams and alignment with EYs transformation and GTM priorities.

Create pricing insights tools that can be leveraged across the firm

Become an expert in all existing pricing tools (Regionally and Globally)

Train additional resources in pricing best practices, tools and technology

Develop a network across Super Regions to continually improve our pricing practices

Skills and attributes for success:

Minimum 8-12 years of experience in professional services, consulting, or strategic sales.

Experience in commercial activities, such as go-to-market strategy, pricing and sales

Strong analytical skills, financial analysis and forecasting, strategic thinking, and excellent communication and negotiation skills.

Understanding of engagement lifecycle management, risk assessment, and the ability to interact with senior management levels.

Experience working with senior stakeholders, specifically top team executives.